The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages untold. Recently, it appears to me that the subject of funnels being used to promote Internet business is popping up everywhere on the web.
The reality is that folks want to know more about this marketing concept and the best way to use it in their online business marketing efforts. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The reason for using the term "funnel" for this concept of marketing is to help visualize and explain a sales process from the beginning to the end. It has a broad opening for customers who are called "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the bottom. This is a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" are at the top of the funnel. This is people who have never met with you, but might be interested in your products or services. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
Another reason why a lead-generation funnel idea is efficient is that it lets you track potential customers at various stages in the expanded sales process. Utilizing the sales funnel to measure the amount of prospects who are qualified at every step, you will be able to determine the number of potential customers who are likely to become customers.
You can use a sales funnel to determine where and how your sales process is working or failing, and whether you're not attracting enough customers. This information helps you choose where to put your effort to make sure that sales are at the correct level and to meet marketing goals. It is used to track and control the sales process of customers.
The Sales Funnel Top Front - End
The most important part of your sales funnel should undergo continuous testing and be the most active. There are literally no end of front-end ideas. Your imagination and resources are the only limitations.
The primary objective is to attract new customers and then convert them into buyers.
If a potential customer decides to sign up or purchases the product or service you provide and is "qualified". This is when the potential customer, also known as an "Unqualified Prospect" is now a qualified lead. They've taken a step which suggests they might be interested in the product or service you offer.
You must create targeted traffic to your website, blog or squeeze page in order for your front-end system to function. The most efficient methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting as well as content marketing.
There are a variety of tools available to "qualify" the "Unqualified Prospect". One of the best methods to determine the quality of prospects is to create an online squeeze page. It allows you to provide something valuable to your product that people can get for free or at a substantially lower cost in exchange for their email address and name. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
It is clear that the front-end is where customers are attracted to your sales funnel. The back-end is what we need to focus on.
The Bottom or Back-End of the Funnel
The back-end (or bottom) of your sales channel is where the majority of sales and profits occur. It usually contains your higher priced products. Basically these would be appropriate to the same market however they are delivered in different formats such as audio, video live interaction, or private consultation.
The main difference between front-end and the back-end is the kind of client and also the price of the service or product that are provided.
It is true that only a tiny percentage, perhaps 1 to 2 percent of the people who enter your front-end, will end up in your back-end. Since a small portion of people spend more money, it's okay.
You see, that while front end products and services can cost under $100, back-end products and services typically cost in the hundreds or thousands. This makes the bottom of the sales funnel, or the back-end, the primary source for income for your Internet company. It is also the most reliable and stable area in the sales process.
As I mentioned in the past the sales funnel can be as flexible as your imagination and resources permit.
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